Quantum Identity Group | Visual Identity Assessment

Visual Identity Assessment

Developing a successful company image can often seem like the preserve of big companies with large marketing budgets. However, an organization of any size can and should enjoy the benefits that a good image brings to a business.

A good image can be a company's most powerful marketing tool. But all too often the opportunities a good image can create are wasted because the company did not properly manage its visual identity. As a result, the branding strategy has eroded, the integrity of the image has been compromised, and the value of the key marketing messages are no longer relevant—even the look of the collateral varies widely.

When companies do not actively manage their visual identity, it sends a mixed, confusing signal to their target market. The unfortunate consequence: Customers are uneasy, mind share is endangered, and revenue is at stake.

We have just the solution.

Quantum INSIGHT!™, a visual identity assessment service, is ideal for business professionals who need an objective valuation of the visual quality of their company’s brand to unify collateral, capture mind share and increase sales.

Our Solution

Quantum INSIGHT!™ is a visual identity assessment service designed to reinforce your branding efforts with an objective appraisal of your company’s visual identity. Using the latest methods in perceptions management and our unique five-stage Quantum Delivery Approach, we offer clients brand expertise and marketing know-how, resulting in an image assessment worth its investment.

Target Markets

Quantum INSIGHT!™ is specifically designed for business professionals who:

Need an expert assessment of the condition of their brand portfolio
Want to improve their internal and external image controls
Require more accountability for managing their company’s brand
Need to secure and preserve their brand’s current and future equity

Highlights

Resolve image and message inconsistencies in all visual aspects of your company
Improve your overall business image by standardizing brand touch-points
Increase sales by improving your customers' perception of your product or service
Minimal cost commitment relative to brand equity
Rapid return on investment
Total cost of service applicable toward the price of a core brand identity system, marketing collateral system, complete media/marketing kit, crisis communications plan, whitepaper lead generation strategy, or company planning, launch and execution service
Satisfaction Guaranteed

Deliverables

Visual identity assessment with all required sections, including situational review, brand inventory, brand analysis and audit findings
Appraisal of the overall visual impression of branded collateral
Measurement of findings against corporate identity guidelines
Observations that highlight areas of poor quality and noncompliance
Recommendations for remedial actions

Ready for Success?

Click here to begin your project. After reviewing your request, we will contact you promptly to discuss your project needs.

Learn More

To learn more about Quantum INSIGHT!™, call us toll-free at 1-800-823-6243, Monday through Friday, 8 AM to 5 PM (CST), or email us. (All information disclosed will remain in the strictest confidence.)

Quantum INSIGHT!™